DR. WOLFGANG J. SCHNEIDER GMBH International
Information Technology Consultants
Balanced Scorecard This
new approach to strategic management was developed in the early 1990's by "The
balanced scorecard retains traditional financial measures. But financial
measures The
BSC can also be used very well for the management of IT projects – we have
Drs. Robert Kaplan (Harvard Business School) and David Norton. They describe
the innovation of the balanced scorecard as follows:
tell the story of past events, an adequate story for industrial
age companies for which
investments in long-term capabilities and customer
relationships were not critical for
success. These financial measures are
inadequate, however, for guiding and evaluating
the journey that
information age companies must make to create future value through
investment in customers, suppliers, employees, processes, technology, and
innovation."
done this for a couple of years, now.
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